

Milan is our root. The color line combines streetwear and professional Made in Italy cosmetics to redefine coloring: perfect coverage, chromatic vibration, long life and maximum respect for the hair.
Versatile shades for tailored looks. Minimal and urban design for hairstylists and trendsetters.

Extremo Argan Cream is a nourishing color that covers 100% white hair, enriched with Argan oil and natural soothing extracts. It gives intense color, luminosity, softness and elasticity to the hair, while also protecting the skin.
MIXING RATIO 1:1 - 1:2

AMMONIA FREE.
Extremo Argan Cream is a nourishing color that covers 100% white hair, enriched with Argan oil and natural soothing extracts. It gives intense color, luminosity, softness and elasticity to the hair, while also protecting the skin.
MIXING RATIO 1:1 - 1:2

With a Hybrid Color patent and soft pH, Acid Gloss is a cream toner designed to revive and perfect lengths with the utmost delicacy. Thanks to its special alkalizing agent, it combines color performance and hair care in a single gesture. Creamy texture, precise application, luminous reflections.

Our creamy conditioning activators are formulated to protect the scalp and optimize oxidative processes, carrying the active ingredients deep into the hair fiber. Thanks to molecular stabilizers, they guarantee constant volume accuracy. Enriched with protective emollients, they perform a reconstructive and strengthening action, forming a shielding film that smooths the cuticle and protects the hair structure.

The product is a compact blue bleaching powder,
ideal for obtaining a perfect blonde with lightening of up to 7 tones for natural or colored hair. It has an ultra compact formula that avoids the dispersion of powder during preparation and contains moisturizing ingredients that preserve hair health.

The EXTREMO bleaching system offers perfumed lightening products that guarantee a safe, delicate and complete action. The microgranules of powdered bleaches prevent volatilization, reducing waste and harmful inhalations. The products ensure quick and perfect bleaching, while respecting the natural structure of the hair

Violet Deco Multi Action is a non-aggressive bleach with a low ammonia content with a heavy non-volatile powder enriched with polysaccharides and fruit sugars. The lightening power is high, without drying out the hair.

The Superlightening Oil-Mousse lightens natural hair by up to 4 tones, giving delicate sun reflections such as honey, hazelnut or amber. Versatile and multipurpose, it can also be used on colored hair for lightening up to 3 tones or before other colors to improve coverage and shine. Used as an illuminating shampoo, it gives a subtle and luminous lightening effect.




Special texturizing waving treatment created to give volume to flatter hair, create sensual curls or soft waves while preserving the natural elasticity of the hair with an anti-frizz effect. This delicate but decisive formula is enriched with Poly-Quat Complex that strengthens and moisturizes the hair shaft as it is shaped and styled, protecting it during the waving treatment.

Alkaline pH shampoo, opens the cuticle before the straightening treatment. How to use: Section by section, distribute evenly on wet hair avoiding contact with the scalp, massage gently until a rich lather is obtained, leave for 5 minutes before rinsing with warm water, then dry the excess moisture from the hair, about 80% before applying the straightening cream.

Keratin and Tannic Acid Straightening Cream: apply to thin sections avoiding the skin, massage and comb. Leave on for 20—45 min depending on the type of hair. Dry strand by strand and smooth with a hair dryer and brush. Pass the plate 7—12 times at 160—210°C depending on the hair structure.

Soothing nourishing cream to be used after Keratin and Tannic Acid straightening treatment to reposition and fix hydrogen bonds and seal cuticles. How to use: apply 10 ml of product and leave on for 5/7 minutes, rinse with lukewarm water.

Protective lotion, protects the skin from burns caused by alkaline agents with a high pH. It contains botanical zantalene extract (anti irritant), vitamin E tocopherol (anti oxidant).

Skin stain remover. Viacolor liquid to be used to remove the dye streaks remaining near the lines.

Total Protector Nutra-Film Plex neutralizes histamines, soothes, and nourishes, generating a polymeric network protecting the amino acid bond that protects and soothes the skin while supporting and reinforcing the hair structure during chemical applications, protecting aminopeptide bonds from chemical aggression. It can be used before, during and after chemical services.
Do you have questions about our brands, do you want to become our partner or are you thinking of creating your own line of professional products? Whether you are a distributor, a hairdresser, a professional in the sector or a company interested in the Private Label service, we are here to listen to you. Our team is ready to offer you advice, technical support and tailor-made solutions to help you grow your business.