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Private label

Why choose us
Collaborating with us means relying on a partner who is an expert in the creation of professional hair products Made in Italy.
Our Private Label division offers a complete and tailor-made support to those who want to develop an exclusive line: we support brands and companies at every stage of the journey — from conception to formulation, from packaging to production — with the aim of building products that are effective and able to stand out.
Thanks to a flexible approach, a consolidated technical know-how and a cutting-edge R&D laboratory, we transform each project into a concrete proposal, in line with industry trends and the real needs of the professional haircare market.

Private label

Why choose us
Collaborating with us means relying on a experienced partner in the creation of professional hair products Made in Italy.
Our Private Label division offers complete and tailor-made support to those who want develop an exclusive line: we support brands and companies at every stage of the journey — from conception to formulation, from packaging to production — with the aim of building effective products capable of standing out.
Thanks to an approach supple, to a technical know-how consolidated and to a laboratory Cutting-edge R&D, we transform each project into a concrete proposal, in line with industry trends and the real needs of the professional haircare market.

our team

follows you at every stage:

Market research and concept
Technical development and formulation
Branding, logo, packaging graphics
Regulatory support (EU, US, PIF, CPNP, MoCRA)
Production, filling and packaging

our products

STYLE & FINISH

We produce waxes and modeling ointments, gels, disciplining creams, mousses and volumizers to guarantee definition, structure, control and protection.

Technical products
supportive

Specific formulas to protect, rebalance and improve the effectiveness of technical treatments: pre-service treatments, skin barriers, equalizers and color protectors.

Treatments
Hair Care

We develop complete treatments for the care and well-being of skin and hair: shampoos, masks and conditioners, oils and fluids, crystals and lotions, also certified Vegan OK.

Colourings
Professional

We offer high-performance solutions and complete tailor-made lines: permanent colors, direct colors, toners and much more.

ripple
and smoothing

We offer versatile and customizable solutions: from classic corrugation to cysteamine corrugation, to traditional or glyoxylic acid-based straightening systems.

discolouration

We formulate professional bleaching systems in cream, powder and oil for every lightening technique, meeting the needs of precision, safety and performance.

News 2025

LINEA METAL DETOX

Metal Detox is the professional line that protects hair from metals and pollution. With “cocooning” effect polysaccharides, it creates a film that removes residues, defends against heat and leaves hair strong, soft and shiny.

PROBIOTIC SYSTEM

The new professional line with fermented and probiotic technology detoxifies, rebalances and revitalizes hair and scalp. It combines nature and science for a healthy, strong and visibly more vital hair.

LAMELLAR WATER 9”

Activated by water, it envelops the hair with thin blades that detangle, smooth and illuminate in a few seconds. It moisturizes intensely without weighing it down, giving a soft, healthy and visibly shiny hair. Ideal for all hair types, even when you're short on time.

LIQUID OXIGEN

ACTIVATOR OIL Toner - Maximum yield, essential formula. The 9.5-volume Activator works in synergy with OIL Toner for a uniform reflection, intense shine and maximum delicacy. Professional, tailor-made results.

NANOPLASTÌA SYSTEM

Our laboratory has studied and created a new safe and performing formula to innovate smoothing treatments: NanoplastìA
SYSTEM. The new complex is an advanced blend of Glyoxyloyl Carbocysteine and Glyoxyloyl Keratin Amino Acids, a formulation with keratin amino acids enhanced with cysteine.

"WOW" Spray

Mirror Effect Spray: extreme shine, silky texture and thermal protection up to 200°C. Ultra-light and without residue, it seals the fiber, resists humidity for up to 3 washes and accelerates drying.

Color Mask

Discover Revitalizing Color Masks: mixable together, ideal for reviving reflections and keeping permanent colors vibrant. They nourish, intensify the color and give new life to your hair.

HAND CREAM

The ideal hand cream for daily use: immediate and long-lasting hydration for all skin types. With soothing mallow extract and nourishing shea butter, it leaves hands soft, velvety and perfectly groomed.

GOLD AND GLITTER OIL

Glitter & Gold is the perfect blend to shine every day. With holographic glitter and nourishing vegetable oils, it illuminates skin and hair with a soft, smooth and radiant finish. For precious beauty, always.

news 2025

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LIQUID OXIGEN

ACTIVATOR OIL Toner - Maximum yield, essential formula. The 9.5-volume Activator works in synergy with OIL Toner for a uniform reflection, intense shine and maximum delicacy. Professional, tailor-made results.

LAMELLAR WATER 9”

Activated by water, it envelops the hair with thin blades that detangle, smooth and illuminate in a few seconds. It moisturizes intensely without weighing it down, giving a soft, healthy and visibly shiny hair. Ideal for all hair types, even when you're short on time.

Color Mask

Discover Revitalizing Color Masks: mixable together, ideal for reviving reflections and keeping permanent colors vibrant. They nourish, intensify the color and give new life to your hair.

PROBIOTIC SYSTEM

The new professional line with fermented and probiotic technology detoxifies, rebalances and revitalizes hair and scalp. It combines nature and science for a healthy, strong and visibly more vital hair.

LINEA METAL DETOX

Metal Detox is the professional line that protects hair from metals and pollution. With “cocooning” effect polysaccharides, it creates a film that removes residues, defends against heat and leaves hair strong, soft and shiny.

HAND CREAM

The ideal hand cream for daily use: immediate and long-lasting hydration for all skin types. With soothing mallow extract and nourishing shea butter, it leaves hands soft, velvety and perfectly groomed.

"WOW" Spray

Mirror Effect Spray: extreme shine, silky texture and thermal protection up to 200°C. Ultra-light and without residue, it seals the fiber, resists humidity for up to 3 washes and accelerates drying.

NANOPLASTÌA SYSTEM

Our laboratory has studied and created a new safe and performing formula to innovate smoothing treatments: NanoplastìA
SYSTEM. The new complex is an advanced blend of Glyoxyloyl Carbocysteine and Glyoxyloyl Keratin Amino Acids, a formulation with keratin amino acids enhanced with cysteine.

GOLD AND GLITTER OIL

Glitter & Gold is the perfect blend to shine every day. With holographic glitter and nourishing vegetable oils, it illuminates skin and hair with a soft, smooth and radiant finish. For precious beauty, always.

full service:

from the idea to the finished product

Our Full Service service accompanies you at every stage of development: from the definition of the idea to the delivery of the product ready for launch and distribution.

It starts with an initial comparison to collect the needs, objectives and vision of the brand. It follows amarket analysis and trends, useful for defining the positioning of the product. We take care of the selection and purchase of Packaging, of graphic development And of the wording, up to production, to filling and final packaging.

The entire process is managed internally to ensure consistency, quality and certain times.

services

PREMIUM FULL SERVICE

For those looking for a partner able to follow a complete project: from the initial concept to market analysis, from marketing support to formulation, to brand design and graphics.

BULK

Designed for those who need to buy large quantities of bulk product, without packaging.

WHITE LABEL

A quick and functional solution for customizing products that have already been tested and approved. Perfect for companies that want to expand their catalog quickly, avoiding the costs and time of developing from scratch.

Let's carry out your project together

our certifications

LET'S CREATE TOGETHER
YOUR PROJECT

Are you thinking of creating your own line of professional products?
Fill out the form: our team will get back to you as soon as possible with all the support you need.

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